Microsoft

One of the most iconic tech companies in existence, Microsoft has been at the center of everything digital for decades. In fact, its name has become synonymous with technology. You might see it on billboards, in the news, or in advertisements. But its biggest innovation, however, is its virtual Private Network Technology (VPN). By connecting computers and devices through the VPN, Microsoft could eliminate some of the red tape involved with connecting countries around the world. VPN technology has been around for a long time, but in 2011, it became an even more important part of how businesses connected to the internet. By connecting multiple computers and devices, the Internet was connected through an encrypted connection.

Snapchat

Snapchat is probably the most amazing thing about digital marketing. Instead of spending the money and effort of creating new digital ad campaigns or creating digital products, you can spend the money and efforts on creating brand new digital content. And unlike most other marketing tactics, you can do it through social media. In fact, the company’s early years were spent working with very few platforms. Now, however, they’ve grown to specialize in building platforms that are anything but basic. Here are just a few of the platforms they’ve grown famous on Google +, Instagram, Facebook, Twitter, and LinkedIn.